Can't Find Prince On Spotify..? Here's Why.
Heartbroken Prince fans wanting to grieve their icon through his music will not be able to hear it on Spotify or Apple Music. Prince pulled his work from those streaming services, as well as Vevo and Rhapsody, in favour of Tidal last year.
Tidal, backed by Jay-Z, claims to pay more royalties than any other music subscription platform.
Aside from the royalties, Prince said it was important to support African-American-owned enterprises, such as Oprah Winfrey's OWN Network.
"Tidal is a new company, it's brand new," Prince told Ebony Magazine last year.
"They're just getting their footing, and I think when there's a company like that, or the OWN network - situations where we finally get into a position to run things - we all should help.
"It's been a lot of fun."
Prince's ability to control his own image and how people interacted with his music also played a big part in his decision to give exclusive rights to Tidal.
Where it would normally list "related" artists on his Tidal artist page, he was able to change it to "influences".