As we're sure you're more than aware, Kylie Jenner went and did a Kim on us all and dyed her hair platinum earlier this week. No, it wasn't one of her many wigs, it was her actual hair.
After a few Snapchat teasers mid-dye sesh, she finally showed us the finished look, and although it went down well on social media, she's admitted that she didn't actually mean to dye her strands that colour. Awks.
Speaking to People magazine in the US, she said, "I actually didn't mean to go platinum. I actually wanted a nice, honey dirty blonde and when we started bleaching it, it got so light so fast and I was like 'Wow, my hair is not damaged, I can do this.' So I went for it"
Well... we wonder if her platinum locks will last longer than when Kimi K dyed hers.