Welcome to the "Pen-Pineapple-Apple-Pen" Song

You are about to witness viral history in the making and none of it will make any sense to you..

Infectiously-catchy earworm 'PPAP' (short for Pen-Pineapple-Apple-Pen') was performed by animal print-clad DJ Piko-Taro, a fictional character played by Japanese entertainer Kazuhiko Kosaka.

This music video went crazy viral over night with multiple different versions and rips of the song.

As for me, I now have a new ring tone.

Source: bbc.com