You thought you'd been tasting the rainbow. You thought wrong.
It turns out, Skittles come in five different colours, but they actually all taste the same. The red ones. The yellow ones. The green ones. The orange ones. The purple ones. All. Taste. The. Same.
um. say wot???
According to Brandeis University neuropsychologist Don Katz, our senses play tricks on us when the smell and the appearance of the sweets come into play, which means they can all taste the same without us even realising.
He explained that the author of Gastrophysics: The New Science of Eating, Charles Spence, did an experiment which involved giving British students clear beverages in clear bottles.
"The beverages had fruit flavourings", he explained to NPR of the clear liquids. "One was orange, one was grape, apple, lemon."
The students did a really good job of identifying the flavours - until he added the 'wrong' food colourings to each liquid, making the grape flavour orange for example, and the apple flavour purple.
"While I wouldn't say they went to chance, their ability to tell which was which got really subpar all of the sudden," Katz says. "The orange beverage tasted orange [to them]. The yellow beverage tasted like lemonade. There wasn't a thing they could do about it."
He continued, "The Skittles people, being much smarter than most of us, recognised that it is cheaper to make things smell and look different than it is to make them actually taste different."
"So, Skittles have different fragrances and different colours — but they all taste exactly the same."
Mind = BLOWN!