Truly Bizarre Campaign Happening In The U.K For Millennial's

Now getting millennial's to take public transport is hard, no one wants to be sitting on a bus or train next to some random. Plus not to mention the personal space issues.
However a company in the U.K Virgin Trains has figured out a way to incite people ages 26 to 30 to get on-board with a truly bizarre campaign, announcing eligible millennial passengers can get a discount by presenting an avocado when booking. Yes really. Millennial's. Avocados.
Well that is certainly one way to get people talking and the response to the promotion has been mixed: