As it stands at the moment Spotify is cleaning out the music streaming market with over double the amount of paid subscribers as the next most popular streaming source which is apple music.
Youtube music's structure closely mirrors that of Spotify, even down to the price of $9.99 a month. Experts believe that Youtube music will have a real up hill battle if they wish to knock Spotify off the podium.
Spotify accrues data from listeners and creates playlists from this data, this helps to gain customer loyalty. Experts also believe though that Youtube Music should not be under estimated as Youtube is provided with Data from videos users watch which could then be relayed into the music streaming service.
Article Source: Business Insider