Some bright spark was left unattended with a pineapple and they've discovered that there's a better way to eat them which doesn't seem to involve covering the entire kitchen bench in rinds and juice. In fact this hack seems so much easier and obvious that it's hard to believe we haven't come across it before.
It involves pulling segments of the pineapple away from the core so that you can eat them in easy bite sized pieces. The video below shows it in detail.
It might not be as straightforward as it seems though as people trying this out are largely finding that the pineapple needs to be pretty ripe for it to come apart like that otherwise you'd need to cut around each individual piece first.
Although this could be part of something much more sinister..