John Lewis, a UK department store, have been forced to apologise because kids are crying buckets over their new Christmas advert featuring the tear-inducing Excitable Edgar dragon. The 90 second mini movie follows an unfortunate dragon who accidentally torches down a town’s Christmas decorations because the slightest sight or mention of the festive holidays puts his flame-throwing nostrils into action. One of the 'victims' is a snowman which children has lovingly mistaken as Olaf from the movie Frozen. John Lewis have been forced to apologise to distraught children and their parents just hours after reducing the nation to a delicate mess. John Lewis have shared their condolences to the masses, hoping those affected by the advert have been weeping tears of joy.