Khloe Kardashian New Partner for NZ's Dose & Co
Kiwi brand has done the unimaginable; reality television royalty Khloe Kardashian has become an equity partner and global spokeswoman of New Zealand collagen brand Dose & Co.
The deal is set to take the collagen brand to the global market, after they sent their products to her to try out. "I was sent Dose & Co to try and I loved the plastic-free packaging and what the brand stood for. Then as soon as I started to see results I knew I wanted to work with Libby and her team" says Khloe.
"I can see why Kiwis have such an amazing reputation because the Dose & Co team has been working so hard to make our US launch a huge success."
Zuru co-founder Nick Mowbray shared that it was Kardashian who then started the conversation that led to the global deal."The deal came about very organically" said Mowbray. "she tried it, reached out to us and we started a conversation".
The brand was founded in 2019 by qualified naturopath Libby and her brother Ryan Matthews. However, the deal with Kardashian was beyond what the siblings ever thought was possible when they launched their passion project. "When I started Dose & Co I would never have dreamed of a partnership with someone like Khloe, but it's a testament to the product and New Zealand's reputation for creating disruptive brands," shared Libby.
Libby and Khloe have both been bonding over the product in relation to their pregnancies; "Libby gave birth to her daughter around the same time I gave birth to True and we both found collagen to be hugely helpful in the stages of post-pregnancy. Libby and I bonded over this journey and I loved how she was on a mission to make premium collagen accessible to more young mothers like us," Kardashian shared.
"I've always been really passionate about health and fitness and working with Libby and Dose & Co has reinforced my love for the wellness category. I'm fortunate that I have a platform where I can share the things that have helped me and enrich my life with others. This has been a really engaging process and I'm excited for the consumer response to the launch," the reality star revealed.
Keeping sustainability the focus, the brand has gone from strength to strength, starting out as a purely E-commerce store and then moving into supermarkets in New Zealand and Coles in Australia. Their goals are focusing on growing the brand internationally, and they are excited for what the future holds!